http://www.sitecube.com/promo_bw.asp?pid=bw309_kw_us (Best Value IF you THINK you need a Flash Site)
In a previous post, I waxed philosophical about concerning a status quo website OR a Social Media profile was the best way to interact with your customers. It is true that customers prefer to sit on a bike before they buy it which makes the job of a 'Website Bike Hustler' that much more challenging. That is why it is necessary for you to build an environment of TRUST with your customers and website visitors.
There is also the challenge of the right bike size for your customers. A guy my size, 6'5 230 lbs. would tend to stay away from a regular 26" cruiser frame and nothing would drive a customer crazier than such a large expense and it isn't a GREAT FIT! Adding a Widget to your website-profile where a customer can plug in their height and weight and this script could spit out the right size bike for the customer would certainly make your customers better able to chose the bike that is right for them.
Undoubtedly a Social Media Profile is a mandatory part of business on the web these days.I do not want to suggest that a regular web page is not necessary. I do believe IF your business requires a Flash Site utilize it...However, IF possible, stay away from them!
Why? Flash websites are viewed (by my readers anyway) as 'Sizzle' with no 'Steak'.Arguably, Flash Sites were the place to be in the late 1990s to probably 2004.
However, as Social Media began it's long march to where it is now, with all of it's pop and sizzle, these sites DO NOT hold the attention if visitors like they once did.
Where am I leading with this? I would seriously re-evaluate this expense! However, if you are insistent on building such a site, there is NO REASON (even a novice should spend more than $50 FOR HOSTING, SET-UP AND BUILD) to launch such a site. Email me and I will send you a link that will allow you to have the SAME STUFF the pros build for PENNIES and YOU CAN DO IT YOUR SELF it is SOOOO SIMPLE!
YES you have to have a 'Store Front' of some kind....However, Social Media Profiles have become a HUGE way to drive traffic to your website.
Social Media Profiles on Twitter, Facebook and LINKEDIN, in my opinion, can be the difference between 150 site visits per day and 250 or more (dependent upon the viral nature of your campaign). Traffic generates interest, interest generate return visits, return visits build relationships and those relationships will build your online business.
Even IF you just have a Blog (not to minimize the impact of this median), traffic can make you a few buckets without selling product of your own! We will talk about this in the next post which will deal with some simple changes and additions to your website that can generate TONS of traffic.
09 October, 2009 Labels: .bicycles., .bike, .bikes, bike blog, major taylor, marhsall major taylor, marshall taylor Posted by Dale 12:25 PM