Yall know I love me some Scraper Bikes! I just checked their site and it seems they had...A CONVENTION OF SORTS! I tell you what, these cats, the Trunk BOIZ love what they re doing and they found a way, despite their circumstances to do something BIG! I admire their grit and their hustle. What is more I am hoping the CEO Da Champ is entering into some big time promotion relationships with other companies! Champ, you and your team GET IT! Their are companies out their spending MILLIONS per year advertising and can't (although they desire to)reach that niche you have in your back pocket MAN!
To my readers, I am going to share something with you that that Da Champ, Trunk BOIZ, and I understand that you may not;
1) Pushing your product in Urban Areas requires you to SPEND LESS big time advertising dollars and 'Get Hood' with it like Scraper does it! Aka- a more 'Viral' approach!
2) To my readers in the industry, IF you really wanna penetrate the Urban Bicycle Market, STOP BUILDING BIKES THAT ARE UGLY! Why do you think Scraper is such a popular movement? It is because they took THE JUNK you built, and turned it in to something kids all over the country are doing. They are in Cali and I am in Denver and their is a youngster up the street 'Cruisin on his Scraper Bike!'
3) Partner with Street Promoters, like Da Champ, Trunk Boiz, and Scraper for your 'Viral Marketing'. Not just to go promote, but to consult on your designs. They know what Urban Youth will like and what they won't.
4) This will sound contrary to everything you think you know, however, celebrities aren't the most effective way to promote your products. The most effective way is to design hot products, consistently, that will sell regardless of endorsements. Take some of that endorsement $$$ and stick it into infastructure.
These are just a few ideas, but ideas are the things that GREAT COMPANIES nd GREAT PRODUCTS are made of, no?
07 January, 2009 Labels: bicycle blog, bicycle design, bicycles, bike, black bicycle design, major taylor, major taylor branding, marshall major taylor, marshall taylor, scraper bikes, urban, urban bicycle design, urban funk Posted by Dale 8:45 PM