The word Provolution is a word that was sometimes used in black churches. It simply means 'Taking the best of the past and bringing it forward into the present and carrying that ideal into the future.' Many other industries do this when designing product. Yet, the bicycle industry seems not to be in step with this. The are many challenges when designing bicyles, but going forward into the future, they are going to have to step up to the plate. There are bicycle design competitions all over the world. I recently saw the 2nd place winner in the Tiawanese design competition held every year. The bike was called 'Wild Buffalo'. This design was HOOTTT! That being said, in the market right now, it was totally impractical for mass production.
If you are wondering where I am going with this, the term Provolution applies. Bringing the best of the past forward into the present requires not that some designer comes up with a new hand brake system, or for design, those things are basic and there are only so many variations of them you can use. The good news is that when one focuses on the young adult, kid and junior bicycle market, kids don't care about innovative design, they care about whether they like their bikes and can they have fun on them! I challenge any of you with children to relay a story to me when you took your child to get a bike and they said "Well mom and\or dad, I really don't like the braking system on this bike and the rear wheel base is 2 inches to short for my taste." I raised two kids and I never heard any of that from them. It is about asthetics to them!
When they look at the bike, will they get excited, or will they say "I wish you would have bought me a video game instead." My next post will deal with the biggest enemy of the bicycle industry today (Video Games and gaming systems). Let those of us who love bicycles and like to design them keep the thought of 'Provolution' on our minds and I promise, the industry will sit up and take notice!
07 January, 2009 Labels: bicycle blog, bicycle design, bicycle tubing, bicycles, bike, bike fabricator, major taylor, marshall major taylor, marshall taylor, marshall taylor branding, proto type, provolution Posted by Dale 7:00 AM