This post is going to deal with a simple question posed by one of my readers. At the top of my blog is the logo I will use on many of my bicycle designs except for my line of Urban Choppers called 'Bindian'. Some of you have said 'That head badge can't go on your neck tubing, it won't fit because it is a flat logo and the tubing is round.' Readers- who said that neck tubing even has to be round? What if someone totally bypassed the whole neck tubing design thought process and was more 'Stem Functional'?To get all of your creative juices flowing, and I hate to do this, but I will answer that question with a question and doing so is never more appropriate than now! Who said that my logo is even going to go on the neck tube? When did I ever state that my logo is going to serve the function of a head badge? I will start off with a very short answer to the 1st question. Just because that is what everyone else does with their logos and head badges, it doesn't make it right or wrong, it is just what they do because they don't know any better, or in the case of designers working for companies such as Pacific Cycle or Huffy, their hands have been shackled and their creativity stifled.

When thinking about the branding on my bicycles, what is important is that they present as much as 'RYDZ' as they do a bicycle. That will require mixing in the best of car design while staying true to the tenants of great bicycle design. I am unable to accurately paint the picture to you of what this will look like but as 'Old Folks' used to say when I was growing up 'I'm gonna show you better than I can tell you.' Imagine this very logo sprawled across the top tubing, centered, and 'Iced Out'! Close your eyes and marvel at this 'Iced Out' logo mounted on a thin strip of aluminum connecting the right and left side of handle bars appearing as hood ornaments do on cars......Can't give you anymore than that right now because I feel you freaking out already.
As a great orator once said when presenting his case for freedom 'Not only that!' I am going to give you, my consumer, a web purchasing experience never before conceived of since the World Wide Web was conceived! What if when you went to my website, I could actually show you what you would look like on Marshall Taylor RYDZ?......Chew on that for awhile......and imagine!