Monkey Lectric www.monkeylectric.com is doing big things for bikes people. I posted a few times about a company called Scaper bikes www.scraperbikes.net a few times and if you go 2 posts down from this one you can view a youtube video that was a HUGE viral marketing success from Scraper. Scraper Bikes and Monkey Lectric are 2 opposite ends of the creative spectrum. Why do I say that? Scraper Bikes is:
- Very low tech yet SUPER CREATIVE! An example of what ANYONE can do if they just FREE THEIR MINDS and use what is available to them instead of believing they have to have alot of money to launch something big.
- Monkey Lectric id VERY HIGH TECH and also SUPER CREATIVE. By the technology they are demonstrating, it had to cost A MINT to develop this concept and I am sure they are wise enough to apply for at least a Design Patent. Bicycle lights aren't a new concept by any stretch of the imagination but what they are doing is FREAKISH and original.
- Scraper is something for the average person who wants to personalize their rims while Monkey is something you got to spend some CREAM on.
- 'Scraper Bikes by Day' 'Monkey Lectric by night'.
All in all, their are huge opportunities for bike companies who are original and have a love for what they are doing. Major Taylor was a bicycle racer and VERY ORIGINAL in his day! Enjoy!
Showing posts with label bike hero video. Show all posts
Showing posts with label bike hero video. Show all posts
Bike stunt turns out to be marketing stunt.
By Mike Smith
By Mike Smith
An impressive, real-life Guitar Hero short is making waves on movie sharing sites, but it's not everything it seems to be. You can check it out here, courtesy of Yahoo! Video, and it's well worth watching. The video is shot from the point of view of a cyclist riding around to the strains of The Living End's Prisoner of Society, only the ground he's riding over is marked with chalk circles mirroring the note charts on Guitar Hero. As he pedals, he holds up sheets of paper that mimic the score pop-ups in the game.
In other words, it looks exactly like the cyclist is riding through a Guitar Hero session. Not only is it jaw-dropping, it's creative, personal, and leaves you wondering , "Just how did he do that?" It's everything a good Internet movie hit should be. Except it isn't real. Contrary to its lo-fi appearances, the video was actually produced by a prestigious New York ad agency called Droga5 as a "viral marketing" stunt, and published on Youtube as if it was the work of one solitary fan. But does knowing the video's origins make it any less impressive?
Click on the link to see this video!
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