In the 2 previous posts, I chatted briefly with you about the need for Bicycle Companies to LOSE the status quo websites and give their visitors a more interactive web experience.

I threw out 2 suggestions and want to expand on the 2 previous posts;

1. Lose the 'Dealer Locator' page and expand that into putting an employee within the zip code in charge of following up with a person IF site visitors fill out some sort of preference profile.

2. Lose the 'Contact Us' page in lieu of a page where a visitor can set up a profile and based on their Profile preferences, the company could feed the visitor company information based on their profiles.

The problem with a Dealer Locator pages in this age of Social Media is the user plugs in their Zip Code and the visitor is pointed in the direction of the retail outlet where the product is stocked...With no interactivity, what message is this sending to your POTENTIAL Customer?

-These are our products
-This is where you can go buy them.

My goodness!These same consumers are only 3 friend additions or less from having a LIVE CHAT or at a minimum receiving a 'Tweet' from super stars such as Beyonce, Lebron James and Hannah Montana online...How does your visitor experiences compare to this Bicycle Company owner?

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