I was recently in a local Wal-Mart and I saw a dirt bike design that is known by the name Hoop-D(See attached Picture). I will not say who manufactured it but I had to laugh! The design was marginal but it proves what I have been communicating to all of you on this blog. Manufacturers are missing the point. I believe that calling this bicycle a Hoop-D was their attempt at 'Being Cool'. What they have to understand is that when they attach an Urban Slang term to their bicycles, the least that they can do is not only know the word's true meaning, but understand the impact on the consumers thought process! Manufacturers, Hoop-D means "Piece of crap!" Sorry for the swear word but there was no other way to communicate this. A person uses the word Hoop-D (at least where I come from) to express dissatisfaction with what they are riding or driving.

A Hoop-D is usually on it's last leg, about to break down and get this, any person who calls what they ride or drive this term will exchange it in a minute when something better comes along. I have over 100 designs and I must say that Hoop-D is one name I will never use on any of my products! Nobody sets out to drive or ride a Hoop-D, it is just something that life throws at them because they can't do any better. That word promotes under achievement in my opinion. The great thing is that one of the reasons I started this blog was not to criticize but to clear up such seemingly small things that could have a huge impact on the Urban Consumer and the way they view bicycle design.

Manufacturers, email me or comment on my page and I can give you some urban terms that will not only be cool, but very relative to your Urban Consumers. I have already used 100 such terms on my designs! Instead of Hoop-D, why not name your design 'Woom-Tee' which is short in urban areas for 'Woom-Tee-Woomp'. This expression is used in urban areas to mean the same thing Jerry Seinfeld means when he says 'Yada-Yada'. Both these terms are slang for etc,etc. Come on yall!?